The Showdown — a made-for-TV golf match pitting two PGA Tour stars against two LIV stars — enters the golf marketplace with as many questions as answers.
We know only a little about who is running the show. We’re still wondering how the arrangement all works. There seems to be a lot of money behind it, coming from mostly unknown sources. And a small subsection of super-engaged social-media users seems downright euphoric about its existence.
Star power? Turbulent past? Uncertain future? High upside — and high risk? The Showdown is the perfect match for its title sponsor, announced Tuesday in a glitzy press release: Crypto.com.