Boston Bruins Unveil Revolutionary New Logo and Jerseys — You Have to See This!
Bold. Historic. Iconic. Bruins drop a rebrand that’s lighting up the internet — see the full reveal and fan reactions.
In a move that has taken the NHL by storm, the Boston Bruins have officially unveiled their brand-new logo and redesigned jerseys, marking a bold new era for one of hockey’s most storied franchises. The rebrand, revealed during a live-streamed event at TD Garden, has been met with overwhelming excitement, nostalgia, and intense online buzz from fans across the globe.
The updated primary logo retains the iconic spoked “B” but features modernized line work, sharper edges, and enhanced gold detailing to reflect both tradition and innovation. The new logo draws inspiration from the team’s early days while embracing a sleek, 21st-century aesthetic. A subtle nod to Boston’s history — a faint outline of the city’s street grid behind the “B” — is also included, making it more than just a sports logo, but a symbol of civic pride.
The new jerseys are equally stunning. The home uniforms showcase a deep, matte black base with gold piping and bold shoulders. The away whites offer a clean look, accented by a more pronounced black-and-gold striping on the sleeves and waist. For the first time in franchise history, an alternate jersey has been introduced, featuring a throwback bear crest over cream-colored fabric — a modern tribute to the team’s early years in the NHL.
“This rebrand isn’t just a look — it’s a statement,” said team president Cam Neely. “It honors our heritage while preparing us for the next generation of Bruins hockey.”
Social media exploded within minutes of the reveal, with hashtags like #NewBruinsEra and #SpokedBReborn trending across Twitter, Instagram, and TikTok. Fans praised the team for blending history with bold design choices, and many are already calling it the “best rebrand in NHL history.”
Collectors and supporters will be glad to know that the new merchandise — including jerseys, hats, and memorabilia — is available now via the Bruins’ official team store and NHL.com.
As the 2025–26 season approaches, one thing is clear: the Boston Bruins are entering a new chapter. One steeped in tradition — but dressed for the future.