Los Angeles Rams owner Stan Kroenke is taking a major step into the entertainment industry with plans to build a state-of-the-art studio and production facility as part of his sprawling Hollywood Park development. His company announced Tuesday that Hollywood Park Studios will first serve as a temporary broadcasting hub for rights-holders of the 2028 Summer Olympics, before transitioning into a permanent production space for film and television
The first phase of development includes five soundstages, each measuring 18,000 square feet, with the ability to merge two into a single 36,000-square-foot stage. Spread across 12 acres, the project also features a three-story, 80,000-square-foot office building designed to support both production and postproduction. Additional infrastructure includes a parking garage for 1,100 cars and a structure that can accommodate 60 trailers.
Los Angeles Rams Owner to Launch Hollywood Park Studios, Eyes Post-Olympic Media Expansion
Kroenke’s vision aligns with a broader trend of private equity and real estate investment in studio development. Firms like BARDAS Investment Group and Bain Capital Real Estate poured $600 million into redeveloping the former Television Center in 2022. Kroenke, however, seeks to differentiate by merging media and sports into what he calls a “live, work, play” ecosystem.
“The vision for Hollywood Park has always been to build a city within a city combining media, entertainment and technology that will transform the greater Los Angeles area,” Kroenke said in a statement.
If demand holds, the project could expand to include up to 20 soundstages and an additional 200,000 square feet of office space.
Still, Kroenke enters a challenged market. According to an April FilmLA report, average stage occupancy in Los Angeles dropped to 63% in 2024, down from 69% in 2023 and far below the 93.5% average seen between 2016 and 2022. Regions like New York, Georgia, Ontario, and the U.K. have surged ahead, doubling their studio capacity over the last five years, making competition fierce.
Yet Kroenke remains undeterred. Hollywood Park Studios is part of the 300-acre mixed-use development anchored by SoFi Stadium, YouTube Theater, and the NFL Media building. The campus also includes retail, apartments, a movie theater, and a $300 million luxury hotel currently under construction—intended for visiting NFL teams and possibly film talent.
By combining production, live sports, and entertainment distribution under one umbrella, Kroenke hopes to position Hollywood Park not only as a sports destination but as a new media capital.
“Beyond 2028,” Kroenke added, “we welcome a new industry to our live, work, play destination and bring a little bit of Hollywood to Hollywood Park.”