In a surprising development this morning, former Carolina Panthers head coach Frank Reich has been appointed as a Special Adviser to Football Operations for the National Football League. This move marks Reich’s first return to an official football role since his departure from the Panthers in late 2023.
Reich’s new advisory role will involve working closely with NFL leadership on issues related to coaching development, game strategy trends, and overall football operations. Known for his sharp football mind and calm leadership, Reich brings decades of experience both on the field and on the sidelines.
As part of his transition into this high-profile position, Reich also reached out to his successor, current Panthers head coach Dave Canales. According to league sources, Reich sent a personal message to Canales offering words of encouragement and support as the young head coach continues to steer the team through a new chapter.
While the contents of the message were not disclosed publicly, a source close to the situation described it as “gracious and genuine,” reflecting Reich’s well-respected character throughout the league.
Frank Reich’s NFL journey has been full of notable chapters — from his time as a backup quarterback behind legends like Jim Kelly, to orchestrating memorable comebacks, and later serving
