In a stunning move that has sent shockwaves across the National Football League, Chicago Bears star wide receiver DJ Moore has reportedly turned down an unprecedented $205 million name, image, and likeness (NIL) endorsement offer from the Kansas City Chiefs.
Moore, who recently signed a lucrative four-year, $110 million contract extension with the Bears in July 2024, affirmed his commitment to the Chicago franchise, stating unequivocally, “My loyalty lies with the Bears forever.”
Sources close to the situation indicate that the staggering NIL proposal came directly from prominent Kansas City-based businesses, with the full backing of the Chiefs organization. The offer, which dwarfed any current NFL player’s endorsement earnings, was structured to allow Moore to maintain his contract with the Bears while capitalizing on his marketability in a Super Bowl-winning city.
However, Moore, who has become a cornerstone of the Bears’ offense since his arrival in 2023, apparently gave the offer little consideration. His agent confirmed the proposal but declined to provide specific details, only emphasizing Moore’s deep connection with the Bears organization and the Chicago fanbase.
“DJ is incredibly appreciative of the opportunities that have come his way,” his agent stated. “The offer from Kansas City was substantial, to say the least. However, his heart is in Chicago.
He believes in the direction of the team, the coaching staff, and his teammates. He’s building something special here and wants to see it through. The fans in Chicago have embraced him, and he feels a strong sense of loyalty in return.”
This decision comes at a time when NIL deals are increasingly influencing the decisions of college athletes, with some top prospects even opting to remain in school for lucrative endorsements rather than entering the NFL draft immediately.
While NIL opportunities within the NFL are less common and typically pale in comparison to player contracts, this massive offer to Moore highlights the growing potential for such endorsements to sway player decisions.
The Kansas City Chiefs, known for their high-powered offense led by quarterback Patrick Mahomes, have been subtly addressing their wide receiver corps. While they have re-signed veteran Juju Smith-Schuster and brought in Marquise “Hollywood” Brown, the potential acquisition of a proven talent like Moore would have undoubtedly elevated their offensive firepower.
The Chiefs also recently drafted Utah State wide receiver Jalen Royals in the fourth round of the 2025 NFL Draft, indicating their continued focus on the position.
For the Bears, Moore’s rejection of such a significant offer is a massive vote of confidence in the franchise’s future. Since being traded to Chicago, Moore has emerged as the team’s undisputed number-one receiver, setting career highs in receptions (96), receiving yards (1,364), and touchdowns (8) in the 2024 season.
His decision to stay in Chicago underscores his belief in the team’s trajectory, especially with the anticipated development of young quarterback Caleb Williams, the first overall pick in the 2025 NFL Draft.
The news has been met with widespread praise from Bears fans and analysts alike. Many see Moore’s commitment as a turning point for a franchise that has been striving for consistent success.
His leadership and on-field performance have made him a fan favorite, and his unwavering loyalty will only solidify his place in Bears history.
As the 2025 NFL season approaches, the Chicago Bears can take solace in knowing they have a true star in DJ Moore, a player whose commitment to the team transcends even the most lucrative of off-field endorsements. His decision serves as a powerful reminder that for some athletes, the allure of team loyalty and building a legacy outweighs even the most substantial financial gains.