Amidst his first season with Ferrari, Lewis Hamilton has joined lululemon as the activewear brand’s first motorsport ambassador
Like any style icon, Lewis Hamilton can’t sacrifice that style while training. That’s why his newly-released brand partnership makes so much sense: The seven-time Formula One champion is continuing his work as the latest brand ambassador to lululemon, where he’s reportedly providing insight on innovation, design, and development.
Lululemon is highlighting some of Hamilton’s favorite picks from their new Metal Vent Tech collection here, including the brand’s Long Sleeve workout shirt and their light and airy Short-Sleeve Shirt.
“Lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” said Hamilton, in a release. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.” The partnership will also see Hamilton’s foundation, Mission 44, teaming up with lululemon’s Centre for Social Impact “to empower the next generation and build a fairer, more inclusive future.”
Over the last few years, lululemon has worked to expand beyond the yoga studio — especially in the men’s department — with high-performance workout gear and ultra-comfy everyday clothing. The brand’s Metal Vent Tech in particular was designed to be roomier in the shoulders and chest for more movement, and less cling (there’s also no-side seams, so you can skip the chafe). The breathable construction means you feel every cool blast of air, even with a streamlined fit.
Lululemon has partnered with other big-name male athletes, from DK Metcalf to Frances Tiafoe to Max Homa, but this is its first foray into motorsports. “I’m thrilled to welcome Lewis to the lululemon collective as our newest ambassador,” said Nikki Neuburger, Chief Brand & Product Activation Officer at lululemon. “Lewis is a game-changer in every sense of the word. His relentless commitment to performance, well-being, and impact align completely with what we stand for at lululemon. We’re excited to partner with him to innovate, inspire, and create positive change together.”
Hamilton’s partnership with lululemon comes amidst the 2025 F1 season, and all eyes will be on the British driver, as it’ll be his first season with Ferrari after 12 seasons with Mercedes.