Golf sensation Phil Mickelson has dropped some massive hints pointing towards LIV Golf’s future, suggesting it might lean towards a digital and streaming-centric broadcast approach.
As the league’s current broadcasting arrangement with CW Network draws to an end, there’s chatter about a complete overhaul in how LIV Golf brings the action to the fans, especially in light of some broadcasts reportedly drawing less than 200,000 average viewers.
The golfer revealed discernible shifts in focus for LIV Golf’s future telecasts amidst concerns over its viewership numbers. “Our new partner, whoever that is after this year, I think is going to be more focused and centric on digital and streaming,” Mickelson said, indicating a pivot away from conventional TV.