The 2025 NFL Draft was marred by practical jokesters tricking prospects into thinking their football dreams were being realized, as at least six players were prank-called during last weekend’s event. The most infamous prank call was orchestrated by the son of Atlanta Falcons defensive coordinator Jeff Ulbrich, Jax, who obtained the private number of Colorado quarterback Shedeur Sanders to prank call him during the draft. Now, the NFL has levied punishments.
The league has fined the Falcons $250,000 and their defensive coordinator $100,000 for failing to prevent the disclosure of confidential information, per CBS Sports NFL insider Jonathan Jones. The Falcons released a statement accepting the NFL’s decision:
We appreciate the NFL’s swift and thorough review of last week’s data exposure and the event that transpired due to it. We were proactive in addressing the situation internally and cooperated fully with the league throughout the process, and accept the discipline levied to Coach Jeff Ulbrich and the organization. We are confident in our security policies and practices and will continue to emphasize adherence to them with our staff whether on or off premises. Additionally, the Ulbrich family is working with the organization to participate in community service initiatives in relation to last week’s matter.”
Earlier this week, the Falcons publicly admitted that the younger Ulbrich came across the draft phone number for Sanders on an unlocked iPad while visiting his parents’ home. He made a note of it and then used it for a prank call. The college student later owned up to his mistake and took to social media to apologize.
“On Friday night, I made a tremendous mistake,” Jax wrote. “Shedeur, what I did was completely inexcusable, embarrassing and shameful. I’m so sorry I took away from your moment, it was selfish and childish. I could never imagine getting ready to celebrate one of the greatest moments of your life and I made a terrible mistake and messed with that moment. Thank you for accepting my call earlier today. I hope you can find it in your heart to forgive me.”
On Wednesday, the Falcons defensive coordinator addressed reporters and apologized for all that occurred.
#Falcons DC Jeff Ulbrich apologizes publicly for his and his son’s role in the Shedeur Sanders prank phone call.
“The Sanders family was amazingly gracious… more than they needed to be.” pic.twitter.com/4f3lMGukz9
— Joe Patrick (@japatrick200) April 30, 2025
“First of all, I would like to publicly apologize to Shedeur and the Sanders family for what occurred. Second of all, I want to publicly apologize to Mr. Blank, Terry Fontenot, Raheem Morris and the entire Falcons organization. My actions of not protecting confidential data were inexcusable. My son’s actions were absolutely inexcusable, and for that, we are both deeply sorry. The NFL has taken action, and I fully respect the punishment. We take full responsibility, my son and myself, and we will not be appealing the fine in any way. Going forward, I promise my son and I will work hard to demonstrate we are better than this. Again, I’m deeply sorry for our actions