How the Seattle Storm became the highest valued WNBA franchise of all time Read more about news 
Jewell Loyd #24 of the Seattle Storm reacts as she is announced prior to a game against the Indiana Fever in the game at Climate Pledge Arena on May 22, 2024 in Seattle, Washington. Steph Chambers/Getty Images
CNN
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Women’s basketball is seeing a surge in popularity – especially at collegiate level – but this isn’t an upsurge that’s happened overnight, or without investmen
A boom in interest in the WNBA has been fueled in part by the induction of a powerhouse rookie class that includes the likes of Caitlin Clark and Angel Reese, but as Ginny Gilder, co-owner of the Seattle Storm notes, the growth in popularity and profitability of the league is “not at all by accident.”t.